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About us

Your innovation partner in dispensing

At AFA, we don’t just supply packaging. We co-create dispensing experiences. With deep industry know-how and agile execution, we help brand owners stand out through premium spray and foam systems tailored to real consumer needs.

We’re built on trust, not transactions. We say what we do, and we do what we say - with focus, speed, and a commitment to lasting partnerships meet specific challenges.

The company is both led and owned by family members, deeply engaged with passion and dedication. Guided by strong values and a clear sense of purpose, the leadership is committed to serving customers at the highest level and making thoughtful, future-focused decisions. This commitment extends to building a sustainable, forward-looking company with long-term value creation and continuity at the core of every decision, ensuring AFA’s success for generations to come.

What drives us

Real Needs - Real Innovation

True innovation starts by understanding real consumer needs

Design is KEY

Design and performance are essential

Hardware meets Software

The most effective packaging is developed in sync with the product, software and hardware, perfectly aligned

Built on Strength

We believe that growth without debt is quiet strength, a long-term assurance that protects your brand’s future like a built-in life insurance policy

Say. Do. Deliver.

We do what we say, and say what we do

People First. Results Follow

We invest in ourselves because the highest returns come from growing our people, capabilities, and ideas

Collaboration – Listen to Understand

At AFA Dispensing, our work with prospects, clients, suppliers, and colleagues is built on three core values—our North Star, guiding us toward excellence.

Creativity – Think Big

Innovation starts with bold thinking. We challenge the status quo, encourage diverse ideas, and create space for new approaches that drive sustainability and success.

Courage – Speak Up

Progress requires bold moves. We embrace challenges, initiate change, and foster an entrepreneurial mindset—daring to innovate while staying open to new perspectives.
At AFA Dispensing, Collaboration, Creativity, and Courage are more than just values. They are the foundation of how we work, make decisions, and deliver value. In a fast-moving, complex world where innovation, sustainability, and meaningful partnerships are essential. The 3C’s give us a shared compass, a way to stay focused, connected, and forward-thinking. They shape our culture and set the tone for every interaction, from the first conversation to long-term partnerships.

Collaboration – Listen to Understand

At AFA Dispensing, our work with prospects, clients, suppliers, and colleagues is built on three core values—our North Star, guiding us toward excellence.

Creativity – Think Big

Innovation starts with bold thinking. We challenge the status quo, encourage diverse ideas, and create space for new approaches that drive sustainability and success.

Courage – Speak Up

Progress requires bold moves. We embrace challenges, initiate change, and foster an entrepreneurial mindset—daring to innovate while staying open to new perspectives.

Collaboration – Listen to Understand

At AFA Dispensing, our work with prospects, clients, suppliers, and colleagues is built on three core values—our North Star, guiding us toward excellence.

Creativity – Think Big

Innovation starts with bold thinking. We challenge the status quo, encourage diverse ideas, and create space for new approaches that drive sustainability and success.

Courage – Speak Up

Progress requires bold moves. We embrace challenges, initiate change, and foster an entrepreneurial mindset—daring to innovate while staying open to new perspectives.
These values define who we are and how we work, driving better solutions, stronger relationships, and a more sustainable future.

Agile. Committed. Built to Last.

With a compact and highly experienced team, we deliver short communication lines, fast decisions, and deep focus on the projects that matter - turning ideas into long-term success stories.

Whether you’re building something bespoke or need a ready-to-go solution from our curated portfolio. We’re here to bring your next chapter to life.
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Reliable. Agile. Customer-Centric

With over 60 years of operational expertise, AFA stands for reliability, continuity, and long-term partnership. We combine industrial excellence, scalability, and tailored supply chain solutions designed specifically for long-term collaborations, not short-term transactions.

Our modular product portfolio and global operations, including sites in Asia and the USA, enable flexible, efficient, and sustainable supply chains. All processes meet strict quality, safety, and regulatory standards, regularly audited by independent bodies and customers.

You can count on us. Our passion drives us to go the extra mile to ensure long-term success and customer satisfaction.
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Tailored Technology -
Powered by Collaboration

At AFA, innovation starts with a solid foundation. We bring proven platforms, deep technical expertise, and a passion for dispensing design - creating the ideal base for meaningful product development. This foundation is not static; it is continuously developed, extended, and refined, allowing us to stay ahead of trends, respond to evolving consumer needs, and offer ever more effective solutions.

But the true magic for the consumer happens when that foundation connects with a specific brand and its unique insights. That’s where innovation becomes personal and tailored solutions emerge that resonate with consumers not just at launch, but over the long term.

At AFA, we don’t invent on demand - we co-create. Our approach is rooted in long-term partnerships built on shared goals, mutual respect, and trust. We believe that true innovation grows from collaboration - not transactions - and that the most impactful solutions come from working together, not working in silos.



Connect. Collaborate. Create.

Together, we turn ideas into impact through shared vision and innovation. Contact one of our representatives to start the conversation.
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We are like a diver who is unafraid of challenges, welcoming the opportunity to dive in, rather than staying on the surface and expecting others to pave the way.
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Flairosol OpUs OpCo
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Contact
Strijp TQ
Achtseweg Zuid 151 b
5651 GW Eindhoven
The Netherlands
040 309 9600